I am a multidisciplinary designer, illustrator, and creative director who turns complex ideas into visual systems that are clear, confident, and true to a brand's voice. With over 20 years of experience and a Master's in Strategic Design Management, I move fluidly between concept, direction, and hands-on execution — combining strategic thinking with a distinctive illustrative eye.
With a background spanning branding, illustration, and creative direction, I have collaborated across editorial, packaging, and brand activation work — from established organizations like Mastercard, PepsiCo, and the United Nations to independent brands and mission-driven teams. I work fully bilingually across English and Spanish, moving comfortably between cultures and contexts. Every project is approached with curiosity, strategic rigor, and a commitment to visual storytelling that resonates.
I believe great design sits at the intersection of concept and craft. Every project starts with an idea worth communicating clearly — then gets shaped through strategic thinking, illustrated detail, and direction that keeps every touchpoint cohesive, memorable, and true to the brand it serves.
