VINEBOX - 12 NIGHTS OF WINE 2025
SERVICES
CONCEPT DEVELOPMENT
VISUAL SYSTEM DESIGN
CUSTOM ILLUSTRATION
YEAR
2025
INFO
An Art Deco–inspired advent calendar system for Vinebox's 2025 holiday release, reframing the annual box as a collectible, stage-worthy object rather than seasonal packaging.
PROBLEM
Vinebox needed a new edition of its annual advent calendar to outperform the previous year's release. The concept needed to feel festive and giftable without leaning on overused Christmas tropes, stay visually distinct from prior editions, and be premium enough to drive both social sharing and repeat purchases.
SOLUTION
Rather than leaning on traditional holiday symbolism, the concept repositioned the calendar as a collectible object built around glamour and ritual. Custom gold linework illustrations, symmetrical geometry, and rich jewel-toned colorways with metallic finishes gave the packaging an Art Deco backbone. Illustrated "12 Nights" characters inside the lid reinforced the narrative reveal as each night's box was opened, turning the unboxing itself into the moment of celebration.
