An Art Deco–inspired advent calendar system for Vinebox's 2025 holiday release, reframing the annual box as a collectible, stage-worthy object rather than seasonal packaging.
Vinebox needed a new edition of its annual advent calendar to outperform the previous year's release. The concept needed to feel festive and giftable without leaning on overused Christmas tropes, stay visually distinct from prior editions, and be premium enough to drive both social sharing and repeat purchases.
